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Dubai Golf Is The Big Winner At The Golf Service Industry 'Oscars'

Dubai Golf was the big winner at the fifth annual 59Club Service Excellence Awards - the 'Oscars' of the golf service industry, which were held recently at the Forest of Arden Marriott Hotel & Country Club in the United Kingdom.

Not only did the group take the award for 'Golf Group of the Year', but Alan MacKenzie, from Dubai Creek Golf & Yacht Club - one of Dubai Golf's three clubs - won the award for 'Golf Manager of the Year'.  In addition both Dubai Creek Golf & Yacht Club and Emirates Golf Club secured coveted gold flag status in the members' clubs category.  The Dubai based clubs were two of only four clubs worldwide to receive the prestigious gold flag status, the others being the annual host of the BMW PGA Championship and former venue of the Ryder Cup, Wentworth, along with Stoke Park in England.

The awards are designed to reward the top golf venues across all business elements - sales, service, operations, retail and management. And 59Club's industry benchmark, the Gold and Silver Flag Awards recognise the finest membership clubs and commercial venues worldwide. 

Celebrating the group's success, MacKenzie, who collected the awards on behalf of Dubai Golf said, "Dubai Golf is still relatively young in terms of golf operators globally, especially when compared to our competition.  To win the award for Golf Group of the Year really is special and it shows how far Dubai Golf has come in just over 25 years.   

Winning the individual award really was a lovely surprise and it is a great honour to be presented with this.  It is a cliché, but although it's my name on the award, this recognition really is for our entire team.  This accolade is a testament to our group of fantastic colleagues who make Dubai Creek the wonderful club that it is."

Christopher May, Chief Executive Officer of Dubai Golf added, "We started working with 59Club to further enhance our level of service delivery by benchmarking ourselves against some of the best golf clubs in the world.  The decision has proven to be extremely successful and we now actively use the platform for KPI setting, finding and rewarding our stand-out team members and identifying where we are strong and where we need to improve further."

Simon Wordsworth, chief executive at 59Club and a fellow of the PGA, said: "Once again we had a tremendous evening which allowed us to not only recognise the efforts of people within our industry, but also to network and meet them on a social level. As always there is a lot of congratulating going on but it's clear that those present were impressed and, often, inspired, by the success of their peers.

"It's a great honour for 59Club to be able to host this event which is now a fixture in the industry calendar and very popular with those working in golf."

59Club is fast becoming the industry standard for measuring and comparing customer-service levels and analysing all key revenue streams for golf venues, and is committed to the on-going development of club managers and PGA professionals.

The unique benchmarking and training service has already benefited hundreds of PGA members and golf course operators. The services include a series of mystery shopper recorded-enquiry calls and live visits, followed up with regular analysis and training to ensure venues can identify trends and compare, improve, or maintain, service standards.

For further information about Dubai Golf and its golf and leisure operations, visit