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Luxury car brand Genesis is the new headline sponsor of one of Dubai’s most respected amateur golf events, with the Dubai Creek Golf and Yacht Club order of merit season being held during 2018 as the Genesis Medal.

Open to members of the Dubai Creek Golf and Yacht Club and the Emirates Golf Club, monthly tournaments each attract around 100 golfers. The golfer achieving the best average score over the course of the year will be declared the overall winner.

“Dubai is renowned as a world-class golfing location, and the Dubai Creek Golf and Yacht Club is an outstanding course, much loved by golfers in the Emirate,” said Altar Yilmaz, General Manager for Genesis in Africa and the Middle East.

“Genesis is very proud to support the club and the sport of golf with our sponsorship of the Genesis Medal.”

Genesis became a partner of Dubai Creek Golf and Yacht Club in 2016, just weeks after launching the Middle East launch of its first model, the flagship G90 saloon.

The agreement aligns the motoring world’s newest luxury brand with one of Dubai’s most cherished social and sporting institutions. Opened in 1993, the waterfront Dubai Creek club is world renowned, and remains one of Dubai’s most exclusive and iconic venues.