Mercedes-Benz for Hole-in-One at Omega Desert Classic


Gargash Enterprises will offer a brand new Mercedes-Benz to the first professional golfer to record a hole-in-one on the par-3, 15th hole during the forthcoming Omega Dubai Desert Classic at Emirates Golf Club.

As the Official Car of the Omega Dubai Desert Classic, Gargash Enterprises, the authorized general distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates, will also roll out a gleaming fleet of luxury SUVs through SIXT rent a car to chauffeur marquee players to and from the tournament as well as continuing a significant on-site presence.

The Official Automobile Partner of The Masters in Augusta as well as the Official Patron of the PGA of America, which boasts the Ryder Cup and the PGA Championship in its portfolio, Mercedes-Benz has a long history of supporting golf.

The extension of their partnership for another three years with golf in DUBAi, the promoters and organisers of the Omega Dubai Desert Classic, underlines Gargash Enterprises' commitment to carry on the rich Mercedes-Benz tradition of recognising and honouring the greatest players in the game.

"We are excited to continue our strong partnership with the region's premier golfing event, which has played a key role in positioning Dubai as a major golfing destination," said Karl-Johan Sandesjo, general manager of Gargash Enterprises.

"As golf is one of the fastest growing sport in the region, our collaboration with golf in DUBAi harmonises our brand values and provides us with a unique opportunity to connect with our customers in an environment that mirrors the Mercedes-Benz image and reputation," he added.

"Mercedes-Benz is a big name and a big brand and it's an honour and privilege for us to have them on board," said Mohamed Juma Buamaim, vice chairman and CEO of golf in DUBAi.

"We look forward to continuing our partnership with Gargash Enterprises and, I am confident it will grow stronger with time. Mercedes-Benz is synonymous with high quality, and their commitment to golf makes them a perfect fit for our tournaments," he added.

"The hole-in-one prize will certainly be a talking point among players and will help draw a big gallery to the hole. Holes in one are rare, but they do happen. For instance, the 2011 Omega Dubai Desert Classic witnessed a hole-in-hole in every round!

"I wish good luck to all players and look forward to seeing someone drive away with a brand new Mercedes-Benz car."

The Omega Dubai Desert Classic is backed by OMEGA as the title sponsor and Emirates Global Aluminium PJSC as sponsor. The co-sponsors are: CNN, Drydocks World & Maritime World, Emirates NBD, Gulf News, Jebel Ali Resorts and Hotels, Mercedes and wasl, while Dubai Duty Free, Neocasa Interiors and Motivate Publishing are the Patrons in golf in DUBAi's drive to showcase the emirate's vibrant golfing scene to a worldwide audience.